Savoir Lingerie
Visual identity, brand guidelines, website consultancy and branded imagery.
A client, Sarah with a vast knowledge of all aspects of the lingerie industry, starting the journey to pursue what she loves about it on her own terms. Learning what was important on an emotional level was a big aim for me. Becoming aware of the challenges faced as a customer looking to get fitted directed the branding to have a calm, approachable and trustworthy personality.
A client with a vast knowledge of all aspects of the lingerie industry, starting the journey to pursue what she loves about it on her own terms. After an initial walk through of a few of my previous clients, I was asked to design a brand that would reflect her practices and that she would be proud of.
One of the elements that struck me was the experience of a teenager’s first fitting. With further research, a negative first experience is the common narrative. Sarah’s aim is to create an environment that is calm, supportive and approachable. This provides minimal distractions so her clients can really focus on how the products can effect how they feel.
Creating the sense of tranquillity through the brand was created with soft shades and a natural colour palette. Furthermore, the use of the beautiful calligraphy inspired the typeface Romie, by Margot Lévêque, added a delicate touch that reflected Sarah’s serene values.
