First steps was to learn from Nicki about what has brought her to this stage and why start up a business. Also, an understanding into her clients and issues she has faced. Therapy should be an easily available step for anyone but there is still a lot of stigma surrounding it. Main areas to express is that getting into a room with a therapist should be easy. Getting the message across that its starts as just a conversation. Simple, easy and confidential are the main messaging to portray visually.