Salaam ‘O’ Salaam
Visual identity, logo design, animation, flyer and socials
I was approached to develop the identity and promotional assets for a series of events and training focussed around Hip Hop and Breakdance. A fun, friendly community project that is to primarily get people dancing and enjoying it. The secondary element was the discussion around the arts and faith with talks from guests around the world, including theatres and the Arts Council.
Positivity, energy and boldness were key elements to portray. I also decided to add animation to increase the interact of the digital promotion due to recent Instagram changes.
The project has value on many different level; the increase of positive media articles on Muslims and the Middle East, and an increase in accessible events around Breakdance in the lead up to the style featured in the upcoming Olympics.
